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Why you? The prospect asks, "Why you?" In other words, the person is wondering why he or she should choose your organization over the many other available choices. The prospect really is asking if you have created an offering that is compelling and valuable enough to make you the only viable choice for them. Think about it. If you are a company and talk about the services you offer beyond printing and promo items, and are open 24 hours a day, your prospect may think, "Big deal, everyone offers that these days." This is what "why you" is all about.
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