Ryan T. Sauers

Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.

Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).

Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Does your strategy fit the mold of today’s corporate requirements? Perhaps it’s time to re-evaluate—and redesign—your approach for the modern business world...

I hope everyone is off to a great new year—now let’s get down to business. Here are four items that we should think about in 2016...

Would you buy from you? Many people struggle with this question only to find that their best response is a "maybe" or the noncommital "it depends."

While doing some recent sales training I was asked the following question: "Ryan, if every one of us in this room offers, for the most part, the same things at the same price points, what make one of us better than the other?"

In life, or in business, if you want something bad enough you will find a way to make it happen. If not, you will find excuses as to why it can't (or won't) work.

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