SourceLink Names New EVP of Business Development
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O'Brien has worked with a diverse client base in the financial services, insurance, telecom, utilities, and gaming industries.
"Pat has been very successful in working with clients in a quantitative and qualitative approach, developing highly effective and data-centric online and offline multichannel direct marketing campaigns. By leveraging database marketing solutions, analytics and modeling, combined with deep competencies in traditional and online communication channels, Pat has helped clients maximize their marketing investment and build deeper insight and success with their customers," said Don McKenzie, SourceLink CEO.
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