SourceLink Names New EVP of Business Development

SourceLink, a leader in the $163 billion U.S. marketing services industry and a premier data driven multichannel marketing services provider, announces the addition of Pat O'Brien as executive vice president of business development.

O'Brien has nearly 20 years of experience in marketing services with extensive knowledge in all aspects of multichannel communication and expertise in developing client-centric and data driven one-to-one marketing solutions. O'Brien's knowledge and skills in postal process optimization, fully variable digital printing, and relevant data targeting has enhanced campaign effectiveness and ultimately increased ROI.