SourceLink Names New EVP of Business Development

SourceLink, a leader in the $163 billion U.S. marketing services industry and a premier data driven multichannel marketing services provider, announces the addition of Pat O'Brien as executive vice president of business development.

O'Brien has nearly 20 years of experience in marketing services with extensive knowledge in all aspects of multichannel communication and expertise in developing client-centric and data driven one-to-one marketing solutions. O'Brien's knowledge and skills in postal process optimization, fully variable digital printing, and relevant data targeting has enhanced campaign effectiveness and ultimately increased ROI.

Prior to joining SourceLink, O'Brien spent 6 years as vice president of sales and chief marketing officer for Direct Group, one of the nation's largest multichannel marketing firms with skill-sets in modeling & analytics, database management, direct mail production, fulfillment services, digital printing and e-messaging.

O'Brien has worked with a diverse client base in the financial services, insurance, telecom, utilities, and gaming industries.

"Pat has been very successful in working with clients in a quantitative and qualitative approach, developing highly effective and data-centric online and offline multichannel direct marketing campaigns. By leveraging database marketing solutions, analytics and modeling, combined with deep competencies in traditional and online communication channels, Pat has helped clients maximize their marketing investment and build deeper insight and success with their customers," said Don McKenzie, SourceLink CEO.

For more information, visit www.sourcelink.com.