Standard Register Co.’s Name Changed to ‘Taylor Communications’
For more than a century, Standard Register Co. was a household name in the print industry. But starting today, that name is no more. According to the company’s website, Standard Register Co. now goes by Taylor Communications—a nod to Taylor Corporation, the North Mankato, Minnesota-based company that swooped in with a last-minute bid of $307 million during Standard Register Co.’s bankruptcy auction. (The acquisition was completed in August 2015.)
Deb Taylor, CEO of Taylor Communications Inc., wrote the following letter, which can be found on the new subsidiary’s website:
Thank you for your interest in Standard Register. Your communication needs are of upmost importance to us. In fact, your brand is as important to us as it is to you. We continue to strive to deliver excellent products, innovation and service every day and in every way on your behalf.
We have some important news to share. Taylor Corporation is proud to announce the formation of a new subsidiary, Taylor Communications Inc., under which Standard Register will now go to market as Taylor Communications and Taylor Healthcare.
Taylor Communications Inc. provides a scalable platform for growth and expansion. We hope it will allow you to more easily understand the breadth of products and services available to you.
This decision was made after carefully considering Standard Register’s 103-year history in our industry. We are very proud to have this organization as a part of our family of companies. We believe this change more clearly states who we are and our ability to offer some of the most expansive set of products and services in the industry.
In the coming months, you will begin to see outward changes. But you can expect our focus will continue to be on excellence as usual.
The story, which we have reported on extensively over the past year, has taken many surprising turns. You have a major printing company that files for Chapter 11 bankruptcy only later to be the object of a bidding war. Follow that up with two lawsuits—one Standard Register Co. initiated against two former employees, the other made against Standard Register Co. by one of its biggest lenders, Silver Point Finance—both of which have been settled. Where that story goes now has yet to be determined. Stay tuned…