Study Extends In-Depth Analysis of Digital Book Manufacturing Market
INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, has released a comprehensive new study of digital book printing.
The report-an in-depth analysis of the market, including the key issues, trends, size, and technological developments-complements and extends INTERQUEST's groundbreaking 2005 and 2007 studies of the market.
According to David Davis, director of INTERQUEST, "You would be hard-pressed to find an industry undergoing the dramatic structural and operational changes gripping book publishing. This is a particularly vibrant and growing market for digital printing, which is extending its reach and penetration each year as technologies evolve. This study is a 'must-have' for anyone with an interest in the book manufacturing supply chain."
The study is based on 71 in-depth interviews with major publishers and book printers specializing in trade, education, professional, and photographic book applications and also includes input from printing equipment vendors and findings from other research related to digital production printing recently conducted by INTERQUEST. The study assesses the overall book publishing market in North America: the impact of the recession on key players, including publishers, book sellers, distributors, and book printers; and key trends impacting the industry as a whole. It addresses major digital printing applications and business models, important technological developments, and key offerings from printing and finishing vendors.
"If anything the recession has added urgency to the efforts of publishers to squeeze waste out of book distribution, and this remains one of the key contributions of digital production," said Davis. "At the same time, book manufacturers are embracing new technologies such as high-speed inkjet printing to refine and extend the use of digital book manufacturing. Although the growth of digital book printing has been impressive, the market holds tremendous opportunities which will be exciting to watch unfold."