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On January 1, a new coupon bar code will be implemented affecting manufacturers, retailers and processors. Initially, an “interim” code will be used that includes a GS1 DataBar code and a GTIN 12 (UPC-A) code. In 2010, the GS1 DataBar coupon code will stand alone. This new code structure is the most complex of any code introduced by GS1. Its huge data capacity allows users greater flexibility for cross marketing of products via joint offers, enhanced tracking and fraud prevention.
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- Symbology
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