Chadwick agreed, as she does not see corn-based cards and other green materials gaining relevancy any time soon. Instead, she suggested distributors inquire about 100 percent recyclable plastic items, which are available at no extra premium cost.
Asset Protection
Once distributors decide to enter the plastic product market, they will need to address end-users concerned with protecting their products, particularly gift cards and credit cards. Both Teraco and Bertek Systems acknowledged the rising problem of fraud. Bar codes and magnetic stripes aren’t enough anymore. More desirable solutions include adding unique PIN numbers with scratch-off panels or labels, which remain hidden until after the point of purchase; eliminating the human readable number; creating customized packaging; and adding special security pantographs, said Chadwick.
- Companies:
- Teraco