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For Bertek Systems, Georgia, Vt., phone cards and affixed plastic cards, including membership cards and loyalty cards, are top sellers, comprising approximately 75 percent of the company’s business. Debbie Chadwick, plastic products manager, noted the power of plastic. “Today, just about everyone is in the plastic card arena, and [distributors] do not have to look very far to land—or promote—a plastic card deal. This ranges from: trade associations, insurance companies, alumni groups, local video stores, libraries, zoos and, of course, the retailing industry, to name a few,” she said.
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