PP: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
TW: Now looking forward, Stratosphere Sourcing, LLC has taken two actions to drive business. First, especially in this economy, just holding on to your existing customers is key. Volume in printed products is down only slightly for us in 2010, so I'm pleased with that performance. I saw an opportunity to help small local businesses and two years ago started Flash To Finish, LLC, a small team of independent contractors that supply website design and maintenance, marketing and photography under a virtual office concept. It's our way of responding to the pressures on the print industry. We've seen direct mail and yellow pages advertising drop in favor of website marketing so it made sense to move into that arena to recapture some lost dollars.