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That said, circumstances change. Not every strategy works, and you also need to be willing to recognize when it is time to try something new.
Be persistent in implementing your plan and in monitoring whether you're reaching the objectives that will take you to your goal.
4. Pay (What You Can)
These days, especially on Facebook, it's a pay-for-play landscape. Pay where you can, if you can. The results can provide the spark you need to drive a specific campaign or to increase your overall visibility to your target market. It also can be an affordable alternative to other digital advertising options.
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