Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A group of scientists from CalTech, Carnegie Mellon and MIT reviewed studies examining how people buy, and research confirms that buyers are deeply irrational beings. Most economists—and many sales training programs—assume buyers make logical decisions about what they need and what’s in their best interests. But “neuroeconomic” studies show the automatic, unconscious process that’s really going on.
0 Comments
View Comments
- People:
- Carnegie Mellon
Related Content
Comments