• Business communications today are largely electronic, especially when you consider e-mail. As the amount of information and the number of business transactions increases, there is a greater urgency to have immediate access to information.
One cannot look at these technological and demographic trends without wondering how print will survive. Digital printing surely has an edge, but even that technology is threatened by the same trends. Emerging markets will develop for electronic information distribution first. Many of these markets are only now experiencing free speech, advertising, increasing literacy rates and a measure of wealth that brings a level of ease to daily life. Their newspaper markets will grow, but versions of the U.S. “big metro dailies” or national newspapers common in many countries will not be forthcoming.
- People:
- Joe Webb