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What does this mean for print and the U.S. market? Print’s role in overall media is still changing, and the opportunities presented by other media will continue to shift capital and workers away from print. Many printing businesses succeeded because all of their capital (defined as investments, knowledge, experience, craft) was devoted to just that one medium. While that simply doesn’t work in today’s market, neither can we abandon print. It still has a role to play, and profits from print (old business) are required to develop the opportunities presented by new media (new business).
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