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P+P: What do you expect to be some of the biggest changes and challenges the industry will face?
MCB: We all need to be focused on those that would try to further commoditize our business. We need to be laser-focused not on price, but on value. We also must be willing to change and look for new markets and new products and services to sell to those markets. Finally, the challenge of trying to remain independent or selling out to a larger concern. There is another wave of consolidation going on and I’m not sure it is for the better. Time will tell.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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