Specifically Spec-ing
The Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) tips off distributors on how to spec for commercial printing
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Maria Raha
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For example, over-offering information is a safer bet than offering less. Preliminary specifications should display the high-end of your clients’ expectations, including the largest number of images needed, and the job’s possible workload. Then come those pesky details.
Courtesy of Lisa Erdner, PIA/GATF marketing manager, the following tips, found in PIA/GATF’s publication can ensure smooth sailing when specing commercial printing.
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Maria Raha
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