Specifically Spec-ing
The Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) tips off distributors on how to spec for commercial printing
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Maria Raha
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Begin by establishing a checklist to keep yourself—and your customers—focused on essential elements including:
• Prepress
• Printing and finishing
• Special instructions
• Packaging
• Shipping and handling
Prepress
The prepress section requires a well-rounded account of the amount and size of the job’s images, the type and quality of the file the printer will receive and client expectations concerning how the images will be handled, placed and produced, as well as when the files will be completed.
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Maria Raha
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