How the Tough Get Going
Campbell said during the past six months, Printegra’s been focused on integrating its facilities and systems into the custom resale group. “Over the next year, our focus will shift to cross promoting the vast array of products that our nine companies can provide to our combined customer base,” he commented. To this end, the company is working with distributors to maximize sales within current accounts. “For example, if the distributor is only selling checks, maybe we can help [him or her] provide ... envelopes, labels, pressure seal [and other products],” offered Campbell. He stressed that while Printegra’s marketing and sales effort will help distributors uncover new business, it’s equally important to make the most of selling opportunities within current accounts where relationships are already established.