This is not good. We are no longer simply in the printing or promotional products business—we are in the communications business. The way we communicate defines our brand. Not getting back to people, even if it is to say "no thanks," is bad communications, and it hurts your company's brand.
The golden rule of sales—much like in life—is to treat others the way we want to be treated. If a person calls you, return the call. If a person e-mails you, return the e-mail. You may not be interested in what they have to say, but they are trying to sell their services the same way that your sales team is, right? Wouldn't you hope an executive at another organization would respond in some professional manner to your sales team, even if it is to tell them they are not interested?
- People:
- Ryan T. Sauers