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Company’s are usually surprised to learn what customers really want. But, better to be surprised before development work begins, than after the product is launched.
Survival Strategy #2: Harvest the “best practices” of other companies. It’s easier than you think. Learning what works for other organizations immediately increases your effectiveness in key customer-facing activities, such as pricing, sales management and marketing communications. It’s essential to find, adapt and drive these best practices into your business—fast.
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- Warren Buffett
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