By Dan Adams
About the Author:
Dan Adams, president of Advanced Industrial Marketing (AIM), has more than 30 years experience working within, and with, major B2B corporations. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. AIM was built on the belief that understanding your customers’ deepest needs is a competitive advantage you should learn. The organization conducts workshops globally to train commercial and technical teams in advanced B2B product development and provides strong post-workshop coaching support. His latest book, New Product Blueprinting: The Handbook for B2B Organic Growth (AIM Press, 2008, ISBN: 978-0-9801123-4-4, $35.00) is available at bookstores nationwide and from major online booksellers.
- People:
- Warren Buffett