The Seven Sins of Strategy
Recognizing and avoiding common mistakes made by managers
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Sin #7: Not Challenging Business as Usual. At the heart of strategic planning is resource allocation, so at the heart of strategic managers’ work is their ability to effectively allocate their limited resources. When a manager has had success, it is common to continue to allocate resources in the same manner that led to that success. However, as the context of the business adapts to market trends, evolving customer needs and new competitor offerings, the resource allocation formula that led to that success will need to be renewed.
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