The Seven Sins of Strategy
Recognizing and avoiding common mistakes made by managers
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Action: Provide managers with the knowledge base and terminology clearly distinguishing strategic thinking from planning, and provide them with tools to facilitate that thinking.
Sin #2: Lacking the Discipline to Say “No.” Strategy involves the intelligent allocation of limited resources. “Intelligent allocation” requires us to make trade-offs and focus those resources. Too often, because trade-offs involve risk, we take cover in the status quo and don’t make any trade-offs at all. While not making trade-offs and not saying “no” to areas of resource allocation may limit short-term vulnerability, it is often a sure sign of long-term weakness.
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