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The use of distributors, rather than a direct sales force, has always been the strength of the independent producers. It may be that distributors are becoming large enough and, more importantly, diverse enough to begin landing larger accounts that were previously the exclusive realm of the directs.
It is becoming more and more in the interest of mid- to large-size end-users to find a partner able to handle a wide range of printed product needsfrom business forms and labels to commercial printing and promotional products. It is less expensive to have a trusted partner handle these non-core business needs than to solicit bids on every item that is required.
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- Companies:
- Highland Computer Forms
- Lancer Label
- People:
- Bill Drennan
- Business Forms
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