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Kevin Smith, owner of PPI Graphics, Canton, Ohio, which produced the poster, developed the concept of using a foil imprint to create a holographic image of the WindTunnel.
Smith contacted Irene Baker at Hoover, who in turn contracted with Odell to implement the idea in designing the poster.
"I had to use the wind tunnel graphic," explained Lear, "that was a given. And I knew they'd want to foil it, along with the logo. I also wanted a dark background, to make the foil pop."
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