Top Design Contest
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Smith explained that he chose to enter the poster in the contest because of the amount of technology it incorporates.
"Aqueous coating, the foil-stamped hologram, four-color...it has everything," he said, "not to mention it is an attractive poster."
He noted that Hoover was adamant that the color of the cleaner on the poster match the actual product exactly. "[Dave] is an excellent PhotoShop electronic prepress designerit was perfect on the first try. We didn't have to make any adjustments at all, we just put it on the press and printed it," Smith said.
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