Top Design Contest Best of Show
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"They needed a stronger brand-identity," explained Rick Lewis, president of ProForma Preferred Systems, Long Beach, Calif. "To be able to place themselves better in the marketplace the school needed something to market around, instead of just its reputation."
Infused with renewed vitality, the school set out to find that something and enlisted Lewis to help. After spending some time immersed in the school's culture, amidst the palm trees and ocean breezes, Lewis had an epiph-any—this wasn't just a great school, it was a great place to be.
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