Top Design Contest--Cut Sheets
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"It had previously been a two-part continuous form plus another blank 9.5x11-inch continuous form plus a tri-fold brochure," explained Underwood. "If you add all that up it's expensive and heavy to mail."
Not only was Underwood able to come up with a more compact design, he was also able to include more information in a lighter-weight package. Though Davies says she doesn't have an exact figure yet, she is anticipating an overall reduction in the cost of delivery for the monthly statement.
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