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Of course, winning isn't everything. Satisfying the customer is, and that depends on good ideas. But for Lewis, work is sometimes like child's play, and that makes satisfying the customer a lot easier.
"It just came to me," declared Lewis, regarding the origin of the project's concept. "You put all the pieces of the puzzle together on your desk and you say, 'What is their current product line? Who is their target market?' "
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- Companies:
- Proforma
- People:
- Rick Lewis
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