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The solution: A musical Christmas card on a CD packed with Christmas classics and delivered in time to be used over the holiday. Naturally, the gift was a smash.
Still, Lewis' magic is really quite simple. The trick to producing winning designs, he said, is to listen to the clients' goals and study its target market then find a way to blend all those elements into one coherent design.
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- Companies:
- Proforma
- People:
- Rick Lewis
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