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Platinum Award: Direct Mail.
Promotions Made Easy.
Designing direct mail pieces isn't rocket science, but it sure helps to know some fundamental rules of marketing. And one of the most im-portant ones is to know who you're writing for.
Rick Lewis, president of ProForma Preferred Systems, Long Beach, Calif., never seems to have any trouble remembering who his audience is. Unfortunately, that's not always the case for everyone else.
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- Companies:
- Proforma
- People:
- Rick Lewis
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