Top Design Contest--Labels & Tags
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"I said to [the customer], 'If you buy a million labels I can get you pricing like that as well,' " recalled Willmott, explaining her predicament. "Instead, I suggested one uniform label that looked good on all the bottles—the winery loved it."
Of course it did. Instead of bottling 22 different types of wine in six different colored bottles with four different label stocks, they were now using just one label and one type of stock.
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