Travel to Profit Land
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The need for marketing has led to increased orders for WCBS in promotional items. Blum said that she sold more luggage tags in 2003 than in the previous five years combined. Name badges, wallets and other small promotional products are also popular.
John Andersen, sales manager for Admore, Macomb, Mich., said that the company produces a standard line of ticket jacket holders designed for the travel industry with nine different designs. Admore coordinates a total package of presentation folders, inserts and collateral materials, all of which are using more four-color processes, foil stamping and embossing than previously, Andersen said.
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