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However, digital doesn't come without challenges. Larson mentioned that with current digital printing technology, it's difficult to match a PMS color with four-color digital printing, but many presses are adding orange and violet to closer resemble a PMS color match.
Rouse said that Team Concept Printing now has the ability to run spot Pantone colors. "This enables us to run colors like orange, that do not print well in CMYK, and still be able to offer short runs or variable," he said.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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