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5—75 percent indicated that they were more relaxed and receptive when reading a magazine in print compared to 26 percent when reading a magazine on screen. Differences among age groups were minor, with over 73 percent of all age groups preferring to read a magazine in print.
6—80 percent stated a clear preference for reading print on paper for complicated materials in contrast to only 13 percent preferring to read complicated materials on a computer screen. Mobiles and smart phones were preferred by only 3 percent for reading complicated materials. Reading on screens showed a much lower preference than print at below 16 percent across all age groups.
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