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- 64 percent pay more attention to advertising when reading magazines in print/26 percent pay more attention to advertising when reading magazines online
- 60 percent pay more attention to advertising when reading newspapers in print/29 percent pay more attention to advertising when reading newspapers online
- 48 percent pay more attention to advertising when reading leaflets received by mail or dropped at the door
- 26 percent pay more attention to general online advertising
13—There are clear concerns that switching from printed books to digital methods is affecting education:
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