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As postal policies continue to change, learn the guidelines of proper mailing etiquette
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Even the IMB is allowing for more creativity. Because it removes the excess clutter of multiple barcodes on a mailer, enticing messages, including “Special Offer Inside” or “Discount,” can be sprayed on the outer component of the envelope after material has already been inserted. These promotional messages can even be related to an individual name in a database. “As these mailers get better and better, and more information becomes available, we will see more personalization not only on the envelope, but inside of the envelope,” Dally said.
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- Companies:
- Mail Enterprises
- Pitney Bowes
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