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As postal policies continue to change, learn the guidelines of proper mailing etiquette
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Of course, additional savings can be obtained as Swedenburg relates. “By using data modeling, we were better able to target a client’s best prospects, allowing us to mail 20 percent less than [the client] had mailed with a previous vendor. And, [the mailing resulted] in more new customers than before,” he stated.
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- Companies:
- Mail Enterprises
- Pitney Bowes
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