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As postal policies continue to change, learn the guidelines of proper mailing etiquette
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Another challenge that can lower ROIs, if left unattended, is UAA (undeliverable as addressed) mail. At Mail Enterprises, much of Swedenburg’s business involves direct mail fundraising. After evaluating the direct fundraising package, the first step in the process involves data hygiene and segmentation. By removing bad addresses, clients receive an average of 9 percent costs savings.
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- Companies:
- Mail Enterprises
- Pitney Bowes
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