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Label demand in the United States is forecast to approach $20 billion in 2019. Growth will be aided by continued expansion of the overall economy, as well as increases in manufacturing activity and retail sales. The pressure-sensitive segment will remain dominant, accounting for more than 75 percent of the total market. Growth for pressure-sensitive labels will be in line with the overall average, with faster gains held back by the already high penetration of pressure sensitives, along with competition from alternatives such as heatshrink and in-mold labels (IML). Nonetheless, innovations in printed electronics will spur greater use of low-cost smart labels with packaged goods and other display applications.
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