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In a world of amazing uncertainty, ask yourself, "What am I certain about?" One thing is certain—the future is all about relationships. Even though we live in a highly technical world, it is still a human world where people buy and sell on their view of the future and on the level of trust they have in the people they're working with. Therefore, without trust (no matter what you're selling), it will be difficult to rapidly improve sustainable sales.
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- Daniel Burrus
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