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Instead of saying something negative about a competing product, pull out your smartphone or tablet and show the customer tweeted complaints about the competing product, as well as tweets about your product. This will give the customer social proof that you are telling the truth.
Change how you talk about your product or service, how you sell it or how you demo it so that trust stays where it is or, better yet, grows stronger. When you can raise the bar on trust, you're much closer to that sale because now you're a trusted advisor.
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- Daniel Burrus
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