Van Gennep Announces Partnership with ADAM Software
Van Gennep, publishing workflow systems leader, and ADAM Software announced a partnership to deliver a DAM-based, end-to-end workflow publishing platform.
The seamless integration of the company's solutions will provide users with a coherent and easily deployed approach to digital asset management, business process management and multi-channel publishing workflows.
Van Gennep and ADAM Software are industry leaders in their respective fields of DAM/business process management and flatplanning/editorial management systems, and are ideally suited to deliver on this strategic partnership. Van Gennep produces one of Europe's leading publishing systems, with a well established position in the editorial market and high-profile customers such as Bauer Media Group (Germany, France and Spain), Groupe Prisma Presse (France) and Reader's Digest International (worldwide). ADAM Software's enterprise-level DAM/business process management system is recognized as an industry-leading solution and is used by companies such as AB-InBev, Britvic, Microsoft, LEGO, McCann Erickson, Sanoma Magazines, Elopak, and more.
Pieter Casneuf, CEO at ADAM Software, said, "The strategic alliance of ADAM Software and Van Gennep will provide a major boon to the publishing industry. With a highly efficient workflow geared towards the growing necessity of multi-channel publishing and asset reuse, publishers will gain complete and unprecedented control of their publishing processes in a way that both simplifies and improves on current processes."