By
Lisa A. Lori
and Esq.
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Another type of trademark is called “trade dress.” Trade dress is the overall image or impression of a product (i.e., the “look” and/or “feel” of a product), and/or the way in which the product is packaged and presented to consumers. Examples of trade dress include the shape of beverage bottles, such as the Coca-Cola “curved and ribbed” bottle and the packaging of a product, such as Crayola Crayons’ green and yellow cardboard packaging. Trade dress—often referred to as a trademark—is afforded the same type of intellectual property protection as a trademark.
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Lisa A. Lori
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