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5. Long-term care protection. Individual policies are costly and the trend will be upward in the coming year, as insurance companies re-price products based on experience factors. It’s almost to the point where those who can afford to buy it may not really need it, since they have adequate financial resources to cover costly contingencies. However, expect to find more businesses looking favorably on group long-term care coverage programs. As a company-paid and tax advantaged benefit, it’s emerging as a way to reward and retain valued employees. At the same time, you’ll see more companies paying for basic, low-cost, long-term care coverage and giving employees the option to buy up.
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