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Freed commented that reverse-printed laminated films—where the printing is done on the back of the top layer of clear film, which is then laminated to the other films, essentially trapping the image—has always been tricky for Hub Label. "Most of what we do is top printed, but I recently discovered that new adhesives and coatings are coming out that are geared toward our production methods," he observed. "Even 'watch-out' items are becoming doables, thanks to advances in printing technology."
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