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The informational category deals with usage, instructions and warranties—often multi-lingual—for products within a variety of markets and industries. "For warranty cards, we typically use 8-pt. stock to meet postal regulations," Volkman observed.
Although there are obviously tremendous selling opportunities within the pharmaceutical market, Volkman stressed that it's very demanding and highly regulated, and often dominated by direct sellers. He suggested that unless distributors already specialize in serving the pharmaceutical market, they will find greater success focusing on one of the other categories.
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