Best Practice: Although a handwritten note is still somewhat personal in its nature, you need to take it a step further by writing something unique that relates to each customer. Your note should include references to what you have spoken about with the customer.
Rule Four: Follow the Golden Rule.
Doing unto others as we would have them do unto us can create a number of problems. It is somewhat egocentric to assume that your customer has the same wants and desires that you do. For example, if you are a gregarious person who likes lots of conversation and connection, you risk pushing your customer away if that kind of treatment makes them uneasy. When you only use yourself as a reference for what would impress your customer, you lose the ability to be nimble and creative. When you listen carefully to your customer, he or she will give you clues about what you can do to go the extra mile.
- People:
- Dale Carnegie