There is no such thing as "staying the same" in this industry—your company is either growing or moving backward. Take the time to assess your situation, challenge the gaps that need to be narrowed, and put the proper support mechanisms in place to allow these changes to occur.
By Ryan T. Sauers
Ryan T. Sauers is president/owner of Sauers Consulting Strategies, whose focus is growing the sales of printing- and promotional products-related businesses. Sauers ran such companies for nearly 20 years before founding the firm. The organization consults with MSP/printing/promotional product companies across the U.S. Sauers is working on a doctoral degree in organizational leadership. He is both a certified Myers Briggs (MBTI) and DiSC practitioner as well as a certified marketing executive. This article is covered in more detail in Sauers' best-selling book, "Everyone Is in Sales," which can be ordered through Amazon. For more information, visit www.ryansauers.com.
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