WorkflowOne and Relizon Finalize Brand Name Consolidation
Brand consolidation efforts between Dayton, Ohio-based WorkflowOne and Relizon have been completed, and the combined entity will go to market under the name WorkflowOne.
The enterprise defines “brand-related spending” to include marketing services, technology integration, print production and promotional products, as well as fulfillment, warehousing, distribution, logistics and value-added services, and refers to its unique offerings as “value chain management.”
“With the completion of our consolidation, WorkflowOne has emerged as the ‘all-in-one’ source for delivering cost-effective solutions with a high-degree of customer service,” said Mike Zawalski, president of WorkflowOne in the United States. “This gives our clients the ability to attain more choices, more savings and more control over their brand-related spending.”
The U.S. market for brand-related spending is expected to grow to $115 billion in 2006 according to industry sources, with top spenders found in the banking, insurance, financial services, medical products and health-care markets.
WorkflowOne is part of Workflow Management headquartered in Greenwich, Conn.
For more information, call (877) 735-4966 or visit www.workflowone.com.